The Record Store experience was stacked with opportunities for consumers to explore and learn about Toronto’s deep-rooted musical history, including interactive touch screens, an all-vinyl records listening area, and more.
Case Studies
Myseum Toronto-Centric Record Store + Exhibit
"Music from A People's City" Record Store and Exhibition was a fully functional "Toronto only" pop-up record shop for Myseum that told the story of Toronto's rich musical history in an engaging and immersive way. Somewherelse conceptualized, designed, built and operated the interactive retail experience.