Case Studies

Virgin Mobile Summer Festivals

Somewherelse teamed up with Virgin Mobile to build an immersive, hyper-shareable branded environment to appeal to the millennial + Gen Z demographic at Osheaga and Skookum Festivals. Somewherelse engaged Montreal illustrator Nik Brovkin as collaborator on the project, who designed a custom graphic treatment for the experience. Our team built a large scale mirror pillar interactive art installation that travelled across festival partnerships. At Osheaga in Montreal, visitors could engage with an infinity photo experience by texting an emoji to a phone number and the lighting design would react accordingly. At Skookum in Vancouver, a 180 degree photo booth created a moving, colourful GIF that festival attendees could easily share on social media.

Somewherelse teamed up with Virgin Mobile to build an immersive, hyper-shareable branded environment to appeal to the millennial + Gen Z demographic at Osheaga and Skookum Festivals.

Somewherelse built a large-scale mirror pillar interactive art installation that travelled across festival partnerships that drew attendees in immediately. At Osheaga in Montreal, visitors could engage with an infinity photo experience by texting an emoji to a phone number and the lighting design would react accordingly. At Skookum in Vancouver, a 180-degree photo booth created a moving, colourful GIF that festival attendees could easily share on social media.

Somewherelse engaged Montreal illustrator Nik Brovkin as a collaborator on the project, who designed a custom graphic treatment for the experience, a local artist tie-in that gave Virgin an additional touch of relevance and authenticity for their brand.

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