Fall 2019

Red Bull Music Festival Toronto

Event Production Service Icon Event Production

Experiential Marketing Service Icon Experiential Marketing

Red Bull is one of the most enviable global brands when it comes to marketing through culture – and when they seek to make a big splash in Canada, In October 2019, the Red Bull Music Festival took over 4 non-traditional venues across Toronto in 4 nights, with a week of totally unique, one-night-only affairs that connected with fans across genre – from r&b to techno.

Two photos; photo 1 is a silhouette of a crowd with red lighting in the background and photo 2 is a performer dancing on stage with purple lighting. A wide photo of a woman in a white dress dancing in front of an orchestra.

Whenever Red Bull Canada is making a music splash in Canada, Somewherelse is often the backbone behind the scenes. We handled all production elements for the entire festival, including venue sourcing and management, technical direction, talent management, and all the numerous elements that made Red Bull Music Festival Toronto stand out.

Two photos; photo 1 is a crowd with strobe lights above them and photo 2 is a singer on stage with the microphone in front of her.
Two photos; photo 1 is filtered blue of a performer singing into a microphone from a low angle and photo 2 is the same concept but closer and black & white. Inside of a two-storied room with purple lighting and silhouettes of a crowd watching a stage.
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