Red Bull is one of the most enviable global brands when it comes to marketing through culture – and when they seek to make a big splash in Canada, In October 2019, the Red Bull Music Festival took over 4 non-traditional venues across Toronto in 4 nights, with a week of totally unique, one-night-only affairs that connected with fans across genre – from r&b to techno.
Whenever Red Bull Canada is making a music splash in Canada, Somewherelse is often the backbone behind the scenes. We handled all production elements for the entire festival, including venue sourcing and management, technical direction, talent management, and all the numerous elements that made Red Bull Music Festival Toronto stand out.
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