Fall 2019

Lululemon Surround

  • Event Production Service Icon Event Production

  • Creative Activation Service Icon Creative Direction

  • Experiential Marketing Service Icon Experiential Marketing

  • Art to Brand Service Icon Art to Brand Strategy

    • To engage a new set of creators and a culture-forward audience, lululemon brought Somewherelse on board to create a disruptive and multi-sensory wellness experience for 200+ cultural movers and shakers, and strategically position the brand as new thought leaders in the ‘experiential marketing meets wellness’ category.

    Two photos; photo 1 is a girl at the bottoms of stairs with plants all around and photo 2 is a green-lit entrance to Allan Gardans from outside. Exterior of Allan Gardans at night with a view of the large glass dome and two entrance doors on either side. Two photos; both photos are similar views of the same group of meditating women sitting on the ground.

    Activating in Allan Gardens, one of Toronto’s most unique venues – and one that had never prior been used by a brand to activate – SURROUND engaged emerging musical artists and meditation practitioners to create an aural experience, unlike anything the city has seen before.

    Two photos; photo 1 is a woman playng violin with purple background light and photo 2 is a close up of two people holding hands. Landscape view of interior of Allan Gardans with lush plants on each side and a Lululemon logo on the back glass wall. Two photos; photo 1 is woman performing meditation and photo two is a sign that says Upward-looking view of the ceiling at Allan Gardens lit up green with guests on the left and plants on the right.