In order to engage new creators and a culture-forward audience, Lululemon brought Somewherelse on board to create an immersive and multi-sensory wellness experience for 200+ cultural movers and shakers to strategically position the brand as new thought leaders in the ‘experiential marketing meets wellness’ industry.
Case Studies
Lululemon Surround
Lululemon brought Somewherelse on board to create a disruptive and multi-sensory wellness experience for 200+ cultural movers and shakers at Allan Gardens, one of Toronto’s most unique venues.