ABSOLUT NIGHTS
In 2018, Absolut's global brand changed direction to be more purpose-driven in their work. Somewherelse provided the brand with a marketing strategy on how to authentically bring their vision to life in a way that felt important to culture-focused Canadians. The output of that was 'Tomorrow Tonight', a national marketing campaign driven by community partnerships with progressive nightlife communities from Montreal to Vancouver.
In 2018, Absolut's global brand changed direction to be more purpose-driven in their work. Somewherelse provided the brand with a marketing strategy on how to authentically bring their vision to life in a way that felt important to culture-focused Canadians. The output of that was 'Tomorrow Tonight', a national marketing campaign driven by community partnerships with progressive nightlife communities from Montreal to Vancouver.
