Auxly Cannabis Group was looking for a creative solution to introduce their family of brands to the cannabis industry and enthusiasts. Ideally, an experience that would give each brand its moment to shine and educate the audience on the products.
We designed a travelling immersive dinner series called EDIBLE for Auxly Cannabis Group. Guests, who included local tastemakers, industry professionals, and other community members were treated to a multi-course meal, each course paired to one of Auxly’s brands.
Through custom food, music, installations and lighting design, we told the story of Auxly’s family of brands in a multisensory way, so that the product information was tied strongly to the attendees memory for a deep brand impression