Selfridges: Virtual Event Programming
Selfridges approached Somewherelse to curate and produce interactive consumer-facing virtual events to celebrate Valentine’s Day and Mother’s Day.
Hosted on the Selfridges holiday microsites, we produced a still-life drawing class by fashion designer Nadine Mos, a poetry writing workshop hosted by London-based R&B artist Iyamah, and an intimate Mother’s Day performance by GRACEY. We also produced an Instagram live DJ site with Allie X.
These artist-centric experiences garnered authentic community engagement and created interactive and entertaining experiences for attendees.