Case Studies

Selfridges: Virtual Event Programming

Selfridges approached Somewherelse to curate and produce interactive consumer-facing virtual events to celebrate Valentine’s Day and Mother’s Day.

Hosted on the Selfridges holiday microsites, we produced a still-life drawing class by fashion designer Nadine Mos, a poetry writing workshop hosted by London-based R&B artist Iyamah, and an intimate Mother’s Day performance by GRACEY. We also produced an Instagram live DJ site with Allie X.

These artist-centric experiences garnered authentic community engagement and created interactive and entertaining experiences for attendees.