Case Studies

The Good Challenge

Pernod Ricard approached Somewherelse to design and produce a live virtual finalist competition for their internal sustainability design challenge, “The Good Challenge” with the goal to create an engaging experience for the employees tuning in.

Pernod Ricard approached Somewherelse to design and produce a live virtual finalist competition for their internal sustainability design challenge, “The Good Challenge” with the goal to create an engaging experience for the employees tuning in.

We gave the event a retro video game theme with a cast of creative collaborators. From custom-created virtual avatars and animations to charismatic hosts reporting live from a set-dressed studio, the Zoom call had a nostalgic 16-bit vibe.

After the competition wrapped, guests were invited to step directly into the game with an all-avatar after-party in the digital platform Gather.town featuring a live band playing a classic video game soundtrack. 

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