Red Bull Sound Select
Art to Brand Strategy
Red Bull Sound Select is the first of its kind – a global network of artists, promoters, venues, curators, and cultural experts brought together to support and develop live music artists from cities around the world.
Somewherelse was the trusted event production partner for Red Bull Sound Select Toronto. Over the years, we worked with the brand to produce over 45 Sound Select club shows and festival integrations, aligning with notable artists like SZA, Ty Dolla Sign, Mac De Marco, Jessie Reyez, and more while identifying and supporting emerging talent along the way. The program earned the Canadian Music Industry Award for “Best Brand Program” in 2016.