The Red Bull Block Party is a summer staple in Toronto annually. Each year, Somewherelse transforms a raw outdoor space – a parking lot one year, a forgotten theme park the next, and a highway underpass most recently – into an eclectic summer vibe for the brand. The event always features a local nightlife partner as a curator, such as lifestyle party bringers Collectif NUDE or the famed Toronto-turned-global Jamaican dancehall series JERK, a formula which keeps the talent lineup and event elements fresh.
Over the years, we’ve installed basketball courts, towering art installations, skateboard parks, tattoo parlours, hair salons, and pop-up galleries. The Block Party has become somewhat of a staple in Toronto and Somewherelse’s talent booking, venue scouting, event production and experiential marketing services have always been the backbone. Somewherelse comes in to realize the vision of the brand and its partners, and add its own creative touches to ensure an absolutely unforgettable (and perfectly shareable) summer highlight.