Red Bull 3 Days in Toronto
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Toronto music has been having its moment, and Red Bull has been a major part of that for years. To celebrate established Toronto talent, and to highlight the ‘who’s next’ from the city, Somewherelse produced “3 Days in Toronto” featuring an all-Toronto lineup from opener to headliner. Talent included the city’s international exports Tory Lanez, Badbadnotgood, and Majid Jordan, as well as the most buzz-worthy emerging talent.
All-star set designers Shadi Assadi and Adam Hummel (Beyoncé, Cirque Du Soleil) were enlisted to level up in-venue experience in collaboration with the Somewherelse experiential marketing team.
The results were visually explosive creative activations and installation art at every consumer touchpoint from entrance to the stage for 4500+ attendees over three sold-out shows.