Through a national 360 campaign, Somewherelse connected Lot 40’s brand story to the ‘analog’ trend, celebrating modern artists and makers breathing new life into classic art forms. All content was shot on analog film and profiled influencers whose own creative outputs helped reinforce the “New Twists On Old Classics” campaign messaging.

Somewherelse was also tasked with producing a curated whiskey and vendor market in Toronto, showcasing the New Old Fashioned campaign through artist partnerships across art, music, and local makers.