Absolut Grapefruit Lounge

  • Event Production Service Icon Event Production

  • Creative Activation Service Icon Creative Direction

  • Experiential Marketing Service Icon Experiential Marketing

  • Content Development Service Icon Content Development

  • Grapefruit tastes like summer, and Absolut was looking to highlight their new product innovation through their national partnership at Live Nation festivals across the country. With the client seeking an inviting environment to engage consumers at these events, Somewherelse created the ultimate grapefruit-themed chill zone.

    Somewherelse custom-designed and built an immersive geodesic dome environment complete with installation art and a kaleidoscopic photo opp, a design-centric grapefruit-themed lounge, and custom-branded bar – all within the context of the ultimate chill zone in a festival environment.