Absolut x Live Nation – Be Good To Each Other

When Absolut was looking to drive a message of purpose and social progress across their National partnership with Live Nation, Somewherelse knew it was essential to develop a message that would resonate with a wide demographic of all music fans. Enter the ‘Be Good To Each Other’ campaign – a reminder to treat fellow concert-goers with mutual respect.

We amplified the message through installation art photo opportunities and safe space messaging across the summer concert season, at Live Nation festivals and venues throughout Canada. The photo environment alone attracted over 14,900 users across 5 activations, and the ‘Be Good to Each Other’ message resonated equally with music fans from country to hip hop, EDM to metal.

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